CONSUMER TRUST IN ONLINE PURCHASE DECISION
نویسندگان
چکیده
منابع مشابه
Understanding Consumer Trust in Online Purchase Processes: An Experimental Investigation
Consumer dropouts during the purchase process represent a critical challenge in e-commerce. While many individuals use retailer websites mainly for product searches and information gathering, a significant number of online shoppers often abandon their shopping carts somewhere in their purchase process. Hence, it is essential to investigate the customer’s exit from a website along a general purc...
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There is little research on trust and satisfaction in the electronic commerce from a longitudinal (preand postpurchase) perspective. Based on previous frameworks and theories, this study developed a combined model of consumer trust and satisfaction in the context of Internet shopping. From the valance framework and expectation-confirmation theory, several prepurchase and post-purchase factors s...
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Instagram, a prominent social networking site, has become a popular online shopping platform among young people. In this study, we have attempted to understand what drives people to purchase in virtual stores on Instagram. Specifically, we built upon the integrative framework of trust and identified three groups of factors explaining consumer trust in Instagram stores: trustworthiness of Instag...
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Consumers frequently engage in pre-purchase search to extract up-to-date information for their purchase decisions. Search is an essential part of online comparison-shopping and decision-making process as it reduces purchase related uncertainty and increases the likelihood of purchase satisfaction. In this paper, we study how determinants of prepurchase search, purchase related uncertainty and t...
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Online consumer behaviour is a broad and interesting area of study that can benefit organizations in their efforts to market and sell products online. As consumers’ attitude towards online shopping is a prominent factor affecting actual buying behaviour, this research attempts to investigate a modest part of that area. The results of study of perceptions of 200 online purchasers in Hyderabad re...
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ژورنال
عنوان ژورنال: EPRA International Journal of Multidisciplinary Research (IJMR)
سال: 2020
ISSN: 2455-3662
DOI: 10.36713/epra4022